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As we have entered into 2019, let’s recap 2018 in terms of Local Search Ranking Factors and the major growth and changes happening in the field. Google has made some significant changes in the area of local search and it’s important to keep up with them in order keep your local business visible. Here are some key takeaways and insights regarding local search ranking factors in 2018 and changes we can expect to see coming up in the future.
Local SEO is a marketing strategy designed to promote your business’ within location-based searches. This includes searches with certain geographic qualifiers, such as city, state, and zip-code. It’s crucial to make sure you’ve established a successful strategy to ensure your business has an appropriate web presence.
Looking at marketing strategies as investments instead of just writing them off as expenses can help you start planning better budgets and optimizing your strategies in order to deliver the best returns. Understanding how investments vs expenses work in marketing is a great foundation for helping you map out the best possible marketing strategy for your business.