Newsworthy Information

Stay up-to-date on industry news surrounding digital, radio, and television media.
Boost your healthcare marketing by combining digital and traditional media
16 Jul: Combining Traditional and Digital in Healthcare Marketing

Hospitals and health systems have long had a strong awareness of the power of traditional marketing. Giant billboards across America reach countless eyes with messages about hospital rankings, fast wait times, exceptional care, etc. and the same goes for television ads, radio spots and more.

Make sure you are following the right online marketing KPIs
18 Jun: Digital Marketing Tracking the RIGHT KPIs

Data can be both a blessing and a curse for marketers. Now that we have the ability to capture and track such a vast amount of information, online marketers have their heads spinning. New technologies allow us to gather too much information in some cases.

Addiction rehab marketing services
29 May: TV Advertising for Addiction Rehab Marketing Part II

Addiction Rehab Marketing has undergone some dramatic changes over the past few years. The rise of digital marketing and the influx of new technologies has caused a big shift in the landscape and addiction rehab marketers are focusing as much on tracking and analytics as they are on producing content.

02 May: SEO vs. PPC: Which is the lasting strategy?

This is a pressing question that businesses have been tackling since the Internet took over our lives. The short answer is that there is no easy answer. The two both have their own distinctive benefits and can be used for a variety of different gains.