Local SEO is a marketing strategy designed to promote your business’ within location-based searches. This includes searches with certain geographic qualifiers, such as city, state, and zip-code. It’s crucial to make sure you’ve established a successful strategy to ensure your business has an appropriate web presence.
Looking at marketing strategies as investments instead of just writing them off as expenses can help you start planning better budgets and optimizing your strategies in order to deliver the best returns. Understanding how investments vs expenses work in marketing is a great foundation for helping you map out the best possible marketing strategy for your business.
With healthcare marketing it’s often over looked that it too has seasonality, just like every other business. As the seasons are always changing, staying ahead of the competitive edge is key. We are here to help, reach out to us as you look for various ways to get your message in front of the right audience.
Most healthcare organizations; hospitals, clinics, and surgery centers put a lot of money on the line when it comes to marketing. You need to have purpose and direction in a strategic healthcare marketing plan to ensure that your campaign runs successfully from start to finish. Our 5-point check list will give you some insight on how we’d execute a campaign!
Hospitals and health systems have long had a strong awareness of the power of traditional marketing. Giant billboards across America reach countless eyes with messages about hospital rankings, fast wait times, exceptional care, etc. and the same goes for television ads, radio spots and more.