Local SEO is a marketing strategy designed to promote your business’ within location-based searches. This includes searches with certain geographic qualifiers, such as city, state, and zip-code. It’s crucial to make sure you’ve established a successful strategy to ensure your business has an appropriate web presence.
Looking at marketing strategies as investments instead of just writing them off as expenses can help you start planning better budgets and optimizing your strategies in order to deliver the best returns. Understanding how investments vs expenses work in marketing is a great foundation for helping you map out the best possible marketing strategy for your business.
Using a multi-channel approach is the most effective way to make sure you get your message in front of the right audience. Read on to learn why radio advertising continues to be an important channel to include in your media strategy.