As we have entered into 2019, let’s recap 2018 in terms of Local Search Ranking Factors and the major growth and changes happening in the field. Google has made some significant changes in the area of local search and it’s important to keep up with them in order keep your local business visible. Here are some key takeaways and insights regarding local search ranking factors in 2018 and changes we can expect to see coming up in the future.
Local SEO is a marketing strategy designed to promote your business’ within location-based searches. This includes searches with certain geographic qualifiers, such as city, state, and zip-code. It’s crucial to make sure you’ve established a successful strategy to ensure your business has an appropriate web presence.
Looking at marketing strategies as investments instead of just writing them off as expenses can help you start planning better budgets and optimizing your strategies in order to deliver the best returns. Understanding how investments vs expenses work in marketing is a great foundation for helping you map out the best possible marketing strategy for your business.
With healthcare marketing it’s often over looked that it too has seasonality, just like every other business. As the seasons are always changing, staying ahead of the competitive edge is key. We are here to help, reach out to us as you look for various ways to get your message in front of the right audience.
Using a multi-channel approach is the most effective way to make sure you get your message in front of the right audience. Read on to learn why radio advertising continues to be an important channel to include in your media strategy.
Most healthcare organizations; hospitals, clinics, and surgery centers put a lot of money on the line when it comes to marketing. You need to have purpose and direction in a strategic healthcare marketing plan to ensure that your campaign runs successfully from start to finish. Our 5-point check list will give you some insight on how we’d execute a campaign!
Hospitals and health systems have long had a strong awareness of the power of traditional marketing. Giant billboards across America reach countless eyes with messages about hospital rankings, fast wait times, exceptional care, etc. and the same goes for television ads, radio spots and more.
Data can be both a blessing and a curse for marketers. Now that we have the ability to capture and track such a vast amount of information, online marketers have their heads spinning. New technologies allow us to gather too much information in some cases.
There is no tried and true formula for a marketing strategy. It is a complex combination that involves a many different elements, x-factors and a lot of trial and error to find what works best for any given company at any time.