As we have entered into 2019, let’s recap 2018 in terms of Local Search Ranking Factors and the major growth and changes happening in the field. Google has made some significant changes in the area of local search and it’s important to keep up with them in order keep your local business visible. Here are some key takeaways and insights regarding local search ranking factors in 2018 and changes we can expect to see coming up in the future.
SEO
Local SEO is a marketing strategy designed to promote your business’ within location-based searches. This includes searches with certain geographic qualifiers, such as city, state, and zip-code. It’s crucial to make sure you’ve established a successful strategy to ensure your business has an appropriate web presence.
Looking at marketing strategies as investments instead of just writing them off as expenses can help you start planning better budgets and optimizing your strategies in order to deliver the best returns. Understanding how investments vs expenses work in marketing is a great foundation for helping you map out the best possible marketing strategy for your business.
Call Tracking is one of the best ways to leverage your addiction rehab marketing dollars and increase ROI on your ads. It’s important to gain as much information as you can about people the callers who are interested in your services. Call tracking is one of the best ways to do so, Discover the 3 Benefits of Call Tracking for Addiction Rehab.
Addiction Rehab providers have long known about digital marketing as a way to reach those in need of help with addiction recovery. Combining the power of traditional and digital media can help you ensure that your addiction rehab marketing is as effective as possible. Here are three ways that you can combine your efforts and boost visibility.
Hospitals and health systems have long had a strong awareness of the power of traditional marketing. Giant billboards across America reach countless eyes with messages about hospital rankings, fast wait times, exceptional care, etc. and the same goes for television ads, radio spots and more.
Data can be both a blessing and a curse for marketers. Now that we have the ability to capture and track such a vast amount of information, online marketers have their heads spinning. New technologies allow us to gather too much information in some cases.
There is no tried and true formula for a marketing strategy. It is a complex combination that involves a many different elements, x-factors and a lot of trial and error to find what works best for any given company at any time.
Marketing for addiction rehabilitation services is not a formulaic, one size fits all plan. Even though you are trying to reach a specific audience, every company will have different goals and require different strategies to get there.
This is a pressing question that businesses have been tackling since the Internet took over our lives. The short answer is that there is no easy answer. The two both have their own distinctive benefits and can be used for a variety of different gains.