3 Benefits of Call Tracking for Addiction Rehab Marketing
These days, marketing is all about tracking where your dollars are going and figuring out which sources are providing the best return on your investment. This helps you address problem areas before funneling too much money into them and also to make better addiction rehab marketing decisions in general.
Many addiction rehab marketing teams focus on efforts to get calls coming in at whatever cost – but this can provide incredibly valuable information regarding your audience and their motivation for calling that can guide the future of your entire business.
Read on to find out more about the many benefits of call tracking in addiction rehab marketing.
First, let’s take a look at what call tracking actually entails. Call tracking offers a way for you to monitor and leverage the amount of calls that you have coming in so that you can actually make use of the data you bring in from them instead of just taking calls haphazardly. It gives you the ability to figure out how potential patients or concerned parties have found your treatment center. More importantly with the proper technology you track the end results of your calls to segment leads to leads with intent or more importantly intent plus financial means.
You can use call tracking data to measure the success of your addiction rehab marketing efforts by honing in on the channels that are driving the most calls to your treatment center. You can also pinpoint the channels that are under-performing and cut back on the amount of money you are funneling into them.
Most treatment centers and admission staff are well-versed in manual call tracking. Manual tracking is when a prospective patient calls into your center and the admissions member asks; “How did you hear about us?” or when someone fills out a survey reporting the source that sent them to your center. While this might seem to offer some insight as to where traffic is coming from, it doesn’t provide a full picture of the tactics that ultimately led the intake to call your center. It leaves a lot of room for misattribution, which can lead to wasted time and money on behalf of your marketing team.
Call tracking enables your addiction rehab marketing team to be more strategic and informed when developing marketing budgets. It works by assigning a unique phone number to each specific channel in your marketing mix. This allows your team to trace the specific phone number to the channel that drove that action.
For example, if you have a television ad, it will have its own number so you can monitor the amount and quality of calls that come in and thus have a better understanding of how well that ad is performing. Call tracking can get very specific and can help you gain powerful insights into ad performance across different channels, platforms, campaigns, content and more.
If you are interested in building a powerhouse marketing strategy, we can help you use call tracking to boost your return on ad investments. Reach out for more information; contact us or call us directly at 1-866-477-4420.
If your team isn’t on board with call tracking, here are some of the main benefits that it has to offer.
Call tracking can help your addiction rehab marketing team collect data that you can use to measure trends in call volume. It is helpful to know when you are getting the most calls – morning, afternoon or late evenings. Having conclusive analysis on this can help you better support your prospective intakes by making sure that your best admission staff team members are available during times of peak call volume.
Depending on the goals of your rehab marketing program, you can use call tracking to develop custom metrics based on the data you gather. For example, many organizations could benefit from looking at “cost per call” metrics, which are great for measuring the effectiveness of channels.
Addiction rehab centers don’t need to invest a lot in call tracking in order to get granular data that can help develop insights and strategies that will steer your business forward. These insights can bolster future initiatives that are customized around the needs of your specific treatment center. This is a tremendous benefit that will provide a definitive return on your investment.
In order to make sure that your treatment center gets the visibility it deserves, it’s important to gain as much information as you can about the callers who are interested in your services. Call tracking is one of the best ways to do so. If you are interested in building a powerhouse marketing strategy, we can help you use call tracking to boost your return on ad investments. Feel free to contact us or call us directly at 1-866-477-4420.